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Policy on Corporate Social Responsibility
Florida Bebidas is recognized as a company with numerous and strong links to the society in which it operates. These links include suppliers, workers, clients, consumers, public officials, and the natural environment. Florida’s corporate social responsibility policy influences this entire complex network of relations.
In addition, the Florida Bebidas social responsibility policy takes into consideration two important factors:
- The company produces and distributes beer and other alcoholic beverages.
As a consequence, Florida Bebidas has a special responsibility to insure that these products are responsibly consumed in moderation by individuals who are physically, mentally, and legally capable of doing so.
- The company operates in developing societies that face multiple challenges and needs.
Florida Bebidas takes to heart Stephan Schmidheiny’s affirmation: “There will be no successful companies in failed societies.” As a consequence and as circumstances permit, the company assumes the responsibility of addressing pressing social problems in areas in which state and community efforts are insufficient.
Florida Bebidas carries out planned, systematic actions that comply with its objectives for social responsibility. These actions and their results are measured, evaluated, and compared against the best industry practices in order to maintain a process of continual improvement. An annual report covering this is submitted to the shareholders of Florida Ice & Farm Co. and to Heineken International.
