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Ducal Beans

Ducal beans are directed to the market segment that looks for practicality when eating beans, yet still requires a homemade flavor. The lifestyle of these people is active; they work and/or study and don’t have time to cook. For this reason, they look to eat realistically and efficiently, yet deliciously.

In Central America, the biggest market for Ducal beans is Guatemala, followed by Costa Rica with a wide margin of difference, and then followed by the rest of the region.

Characteristics

Ducal has a ph of 5.9, so it is a product of low acidity that must comply with quarantine. The product’s consistency is the standard, and it has a flow of 6.5. It has a shelf life of 24 months.

Target Group

The target group of Ducal beans is housewives who work and have a family. They look for efficiency in the kitchen and demand excellent homemade flavor in ready-to-eat food products. The socioeconomic level is medium and high between 25 to 45 years old, mainly women who monitor what their family consumes.

Description

The following presentation is currently used on the tin plate and aluminum:

Refried Black Beans	5.5 oz.
	10.5 oz.
	16 oz.
	29 oz.
	6.5 lbs.
Refried Red Beans	5.5 oz.
	10.5 oz.
	16 oz.
	29 oz.
	6.5 lbs.
Ready-to-eat Refried Beans	5.5 oz.
	16 oz.
	29 oz.
Refried Black Beans with cheese	16 oz.
Refried Black Beans with sausage	16 oz.
Black Beans	5.5 oz.
	16 oz.
	29 oz.